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Destination image as a determinant of tourist satisfaction and loyalty

Rapid development in the tourism industry has created new challenges for tourism marketers. In the climate of growing competition, one of the major tasks for destination marketing specialists lies within the area of building an effective destination positioning strategy and the core element of this...

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Autors principals:	Guliling, Hasnawati, Abdul Aziz, Yuhanis, Bojei, Jamil
Format:	Article
Idioma:	English
Publicat:	Universiti Teknologi MARA Cawangan Sabah 2016
Accés en línia:	http://psasir.upm.edu.my/id/eprint/55458/1/Destination%20image%20as%20a%20determinant%20of%20tourist%20satisfaction%20and%20loyalty.pdf
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