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Destination image as a determinant of tourist satisfaction and loyalty

Rapid development in the tourism industry has created new challenges for tourism marketers. In the climate of growing competition, one of the major tasks for destination marketing specialists lies within the area of building an effective destination positioning strategy and the core element of this...

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Autori principali:	Guliling, Hasnawati, Abdul Aziz, Yuhanis, Bojei, Jamil
Natura:	Articolo
Lingua:	English
Pubblicazione:	Universiti Teknologi MARA Cawangan Sabah 2016
Accesso online:	http://psasir.upm.edu.my/id/eprint/55458/1/Destination%20image%20as%20a%20determinant%20of%20tourist%20satisfaction%20and%20loyalty.pdf
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