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Destination image as a determinant of tourist satisfaction and loyalty

Rapid development in the tourism industry has created new challenges for tourism marketers. In the climate of growing competition, one of the major tasks for destination marketing specialists lies within the area of building an effective destination positioning strategy and the core element of this...

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Những tác giả chính:	Guliling, Hasnawati, Abdul Aziz, Yuhanis, Bojei, Jamil
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	Universiti Teknologi MARA Cawangan Sabah 2016
Truy cập trực tuyến:	http://psasir.upm.edu.my/id/eprint/55458/1/Destination%20image%20as%20a%20determinant%20of%20tourist%20satisfaction%20and%20loyalty.pdf
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