Cover Image

Factors affecting green food practices and consumer subjective well-being

The purpose of this study is to determine the factors that influencing green food practices based on FCQ, and explain the relationship between practices of local consumer towards green food and consumer subjective well-being. Data were collected by interviewing the total numbers of 600 respondents t...

Full description

Saved in:
Bibliographic Details
Main Authors: Lidew, Lidiana, Md Jusoh, Zuroni, Sulaiman, Norhasmah
Format: Article
Language:English
Published: Zes Rokman Resources 2015
Online Access:http://psasir.upm.edu.my/id/eprint/63981/1/Factors%20affecting%20green%20food%20practices%20and%20consumer%20subjective%20well-being.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
id oai:psasir.upm.edu.my:63981
record_format eprints
spelling oai:psasir.upm.edu.my:63981 http://psasir.upm.edu.my/id/eprint/63981/ Factors affecting green food practices and consumer subjective well-being Lidew, Lidiana Md Jusoh, Zuroni Sulaiman, Norhasmah The purpose of this study is to determine the factors that influencing green food practices based on FCQ, and explain the relationship between practices of local consumer towards green food and consumer subjective well-being. Data were collected by interviewing the total numbers of 600 respondents that have been chosen by using simple random sampling method which involved four areas in Klang Valley. Descriptive statistics and Pearson correlation were used to analyze the information of a factors that affecting green food practices and subjective wellbeing. Food Choice Questionnaires (FCQ) has been used in this study to determine the factors that influencing green food practices. The results indicated that socio-demographic variables play an important role to affect green food consumption. Besides that, results of this study also have found that most of the factors: sensory appeal, natural content, health, ethical concern, convenience, familiarity, mood, and price have a significant relationship with green food practices. Regression analysis found that mood is the most significant factors besides two other factors that are health, and familiarity, and it is 0.148 more likely to affect consumer practices toward green food. At the end, with a significant relationship result (r=0.082*, p=0.044) between green food practices and consumer well-being which is as stated by Lynn & Liselot (2011), it will affect well-being. Future research should focus on a similar study with the extended scope to all states in Malaysia. Appropriate strategies for green food promotion may perhaps be developed for sectors with different priorities. Zes Rokman Resources 2015 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/63981/1/Factors%20affecting%20green%20food%20practices%20and%20consumer%20subjective%20well-being.pdf Lidew, Lidiana and Md Jusoh, Zuroni and Sulaiman, Norhasmah (2015) Factors affecting green food practices and consumer subjective well-being. Journal of Education and Social Sciences, 1. pp. 1-7. ISSN 2289-9855 http://jesoc.com/issue/volume-1-june-2015/
institution UPM IR
collection UPM IR
language English
description The purpose of this study is to determine the factors that influencing green food practices based on FCQ, and explain the relationship between practices of local consumer towards green food and consumer subjective well-being. Data were collected by interviewing the total numbers of 600 respondents that have been chosen by using simple random sampling method which involved four areas in Klang Valley. Descriptive statistics and Pearson correlation were used to analyze the information of a factors that affecting green food practices and subjective wellbeing. Food Choice Questionnaires (FCQ) has been used in this study to determine the factors that influencing green food practices. The results indicated that socio-demographic variables play an important role to affect green food consumption. Besides that, results of this study also have found that most of the factors: sensory appeal, natural content, health, ethical concern, convenience, familiarity, mood, and price have a significant relationship with green food practices. Regression analysis found that mood is the most significant factors besides two other factors that are health, and familiarity, and it is 0.148 more likely to affect consumer practices toward green food. At the end, with a significant relationship result (r=0.082*, p=0.044) between green food practices and consumer well-being which is as stated by Lynn & Liselot (2011), it will affect well-being. Future research should focus on a similar study with the extended scope to all states in Malaysia. Appropriate strategies for green food promotion may perhaps be developed for sectors with different priorities.
format Article
author Lidew, Lidiana
Md Jusoh, Zuroni
Sulaiman, Norhasmah
spellingShingle Lidew, Lidiana
Md Jusoh, Zuroni
Sulaiman, Norhasmah
Factors affecting green food practices and consumer subjective well-being
author_facet Lidew, Lidiana
Md Jusoh, Zuroni
Sulaiman, Norhasmah
author_sort Lidew, Lidiana
title Factors affecting green food practices and consumer subjective well-being
title_short Factors affecting green food practices and consumer subjective well-being
title_full Factors affecting green food practices and consumer subjective well-being
title_fullStr Factors affecting green food practices and consumer subjective well-being
title_full_unstemmed Factors affecting green food practices and consumer subjective well-being
title_sort factors affecting green food practices and consumer subjective well-being
publisher Zes Rokman Resources
publishDate 2015
url http://psasir.upm.edu.my/id/eprint/63981/1/Factors%20affecting%20green%20food%20practices%20and%20consumer%20subjective%20well-being.pdf
_version_ 1782756620507283456
score 12.935284

Similar Items