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To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services

Purpose The purpose of this paper is to empirically test the antecedents and outcome of perceived value and trust toward on-demand ridesharing services (ODRS). The antecedents are perceived innovativeness, perceived personalization, perceived usefulness of rating system and service personal values....

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Hauptverfasser: Cheng, Eugene Xi Aw, Kamal Basha, Norazlyn, Siew, Imm Ng, Sambasivan, Murali
Format: Artikel
Sprache:English
Veröffentlicht: Emerald 2019
Online Zugang:http://psasir.upm.edu.my/id/eprint/82648/1/To%20grab%20or%20not%20to%20grab%20the%20role%20of%20trust%20and%20perceived%20value%20in%20on-demand%20ridesharing%20services.pdf
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spelling oai:psasir.upm.edu.my:82648 http://psasir.upm.edu.my/id/eprint/82648/ To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services Cheng, Eugene Xi Aw Kamal Basha, Norazlyn Siew, Imm Ng Sambasivan, Murali Purpose The purpose of this paper is to empirically test the antecedents and outcome of perceived value and trust toward on-demand ridesharing services (ODRS). The antecedents are perceived innovativeness, perceived personalization, perceived usefulness of rating system and service personal values. The outcome is the continuance intention toward ODRS. This study also aims to uncover the mediating role of trust and the moderating role of technology readiness. Design/methodology/approach The ODRS considered in this research are Grab and Uber in the context of Malaysia. A questionnaire was constructed, and responses were obtained from 280 Malaysian consumers who have experienced ODRS. The authors tested the framework using partial least square structural equation modeling technique. Findings The result indicates several significant relationships: perceived personalization, perceived usefulness of rating system and service personal values significantly influence perceived value and trust; trust mediates the relationships between perceived personalization, perceived usefulness of rating system, service personal values and perceived value; perceived value significantly influences continuance intention; and technology readiness moderates the relationship between perceived personalization and perceived value. Originality/value The current study adds significantly to the body of knowledge about ODRS by examining the direct determinants of trust and perceived value, and exhibiting how trust mediates the mechanism. This study also illustrates the interplay of moderator (technology readiness) and perceived value. Emerald 2019 Article PeerReviewed text en http://psasir.upm.edu.my/id/eprint/82648/1/To%20grab%20or%20not%20to%20grab%20the%20role%20of%20trust%20and%20perceived%20value%20in%20on-demand%20ridesharing%20services.pdf Cheng, Eugene Xi Aw and Kamal Basha, Norazlyn and Siew, Imm Ng and Sambasivan, Murali (2019) To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services. Asia Pacific Journal of Marketing and Logistics, 31 (5). pp. 1442-1465. ISSN 1355-5855 10.1108/APJML-09-2018-0368
institution UPM IR
collection UPM IR
language English
description Purpose The purpose of this paper is to empirically test the antecedents and outcome of perceived value and trust toward on-demand ridesharing services (ODRS). The antecedents are perceived innovativeness, perceived personalization, perceived usefulness of rating system and service personal values. The outcome is the continuance intention toward ODRS. This study also aims to uncover the mediating role of trust and the moderating role of technology readiness. Design/methodology/approach The ODRS considered in this research are Grab and Uber in the context of Malaysia. A questionnaire was constructed, and responses were obtained from 280 Malaysian consumers who have experienced ODRS. The authors tested the framework using partial least square structural equation modeling technique. Findings The result indicates several significant relationships: perceived personalization, perceived usefulness of rating system and service personal values significantly influence perceived value and trust; trust mediates the relationships between perceived personalization, perceived usefulness of rating system, service personal values and perceived value; perceived value significantly influences continuance intention; and technology readiness moderates the relationship between perceived personalization and perceived value. Originality/value The current study adds significantly to the body of knowledge about ODRS by examining the direct determinants of trust and perceived value, and exhibiting how trust mediates the mechanism. This study also illustrates the interplay of moderator (technology readiness) and perceived value.
format Article
author Cheng, Eugene Xi Aw
Kamal Basha, Norazlyn
Siew, Imm Ng
Sambasivan, Murali
spellingShingle Cheng, Eugene Xi Aw
Kamal Basha, Norazlyn
Siew, Imm Ng
Sambasivan, Murali
To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services
author_facet Cheng, Eugene Xi Aw
Kamal Basha, Norazlyn
Siew, Imm Ng
Sambasivan, Murali
author_sort Cheng, Eugene Xi Aw
title To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services
title_short To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services
title_full To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services
title_fullStr To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services
title_full_unstemmed To grab or not to grab? the role of trust and perceived value in on-demand ridesharing services
title_sort to grab or not to grab? the role of trust and perceived value in on-demand ridesharing services
publisher Emerald
publishDate 2019
url http://psasir.upm.edu.my/id/eprint/82648/1/To%20grab%20or%20not%20to%20grab%20the%20role%20of%20trust%20and%20perceived%20value%20in%20on-demand%20ridesharing%20services.pdf
_version_ 1819299814237536256
score 13.4562235

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