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Marketing financial products and services from the perspective of a branch manager of a bank's new branch : a case study

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Autore principale:	Mohd Nasir, Shamshul Bahrn
Natura:	Thesis
Lingua:	English English
Pubblicazione:	1996
Soggetti:	Financial institutions - Marketing
Accesso online:	http://psasir.upm.edu.my/id/eprint/82914/1/FEP%201996%201%20upm%20ir.pdf
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