Effective personal communication skills for public relations
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
London ; Philadelphia :
Kogan Page,
2006.
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| Series: | PR in practice series
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| Subjects: | |
| Online Access: | Full text available from Career & Technical Education Database |
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Table of Contents:
- Your inner brand : who you are
- Your communications quotient : your thinking resources
- You and your interpersonal skills
- Creating messages, memes, and 'spinning'
- The message is the medium : making your communications brand-friendly
- Triggering your message to achieve change
- Adapting your message to your networks : word-of-mouth and word-of-click, your viral friends
- Your networks
- Managing your networking
- The power of context : managing the environment for your communications
- Bringing it all together.