All Eyes East Lessons from the Front Lines of Marketing to China's Youth /
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them u...
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| Main Author: | |
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| Corporate Author: | |
| Format: | Electronic eBook |
| Language: | English |
| Published: |
New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2012.
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| Edition: | 1st ed. 2012. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-0-230-39368-4 |
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| 245 | 1 | 0 | |a All Eyes East |h [electronic resource] : |b Lessons from the Front Lines of Marketing to China's Youth / |c by M. Bergstrom. |
| 250 | |a 1st ed. 2012. | ||
| 264 | 1 | |a New York : |b Palgrave Macmillan US : |b Imprint: Palgrave Macmillan, |c 2012. | |
| 300 | |a XV, 237 p. |b online resource. | ||
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| 520 | |a All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world. | ||
| 650 | 0 | |a International business enterprises. | |
| 650 | 0 | |a Marketing. | |
| 650 | 0 | |a International economics. | |
| 650 | 0 | |a Market research. | |
| 650 | 1 | 4 | |a International Business. |0 https://scigraph.springernature.com/ontologies/product-market-codes/525000 |
| 650 | 2 | 4 | |a Marketing. |0 https://scigraph.springernature.com/ontologies/product-market-codes/513000 |
| 650 | 2 | 4 | |a International Economics. |0 https://scigraph.springernature.com/ontologies/product-market-codes/W33000 |
| 650 | 2 | 4 | |a Market Research/Competitive Intelligence. |0 https://scigraph.springernature.com/ontologies/product-market-codes/513030 |
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