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All Eyes East Lessons from the Front Lines of Marketing to China's Youth /

All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them u...

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Hlavní autor: Bergstrom, M. (Autor, http://id.loc.gov/vocabulary/relators/aut)
Korporativní autor: SpringerLink (Online service)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydáno: New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Vydání:1st ed. 2012.
Témata:
International business enterprises.
Marketing.
International economics.
Market research.
International Business.
International Economics.
Market Research/Competitive Intelligence.
On-line přístup:https://doi.org/10.1007/978-0-230-39368-4
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https://doi.org/10.1007/978-0-230-39368-4

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