The Dominant Influence of Marketing in the 21st Century The Marketing Leviathan /
Marketing has become the dominant connecting mode of expression between business and non-business organisations and customers and consumers. However, there are some misgivings about marketing in the 21st century. This volume addresses the positive and negative elements of marketing and questions �...
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| Formaat: | Elektronisch E-boek |
| Taal: | English |
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London :
Palgrave Macmillan UK : Imprint: Palgrave Macmillan,
2013.
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| Editie: | 1st ed. 2013. |
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| Online toegang: | https://doi.org/10.1057/9781137322630 |
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