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Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then f...

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Dades bibliogràfiques
Autor principal:	Ingwer, M. (Autor, http://id.loc.gov/vocabulary/relators/aut)
Autor corporatiu:	SpringerLink (Online service)
Format:	Electrònic eBook
Idioma:	English
Publicat:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Edició:	1st ed. 2012.
Matèries:	Leadership. Marketing. Operations research. Decision making. Community psychology. Environmental psychology. Market research. Public relations. Business Strategy/Leadership. Operations Research/Decision Theory. Community and Environmental Psychology. Market Research/Competitive Intelligence. Corporate Communication/Public Relations.
Accés en línia:	https://doi.org/10.1007/978-1-137-51200-0
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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