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Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then f...

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Bibliografiske detaljer
Hovedforfatter:	Ingwer, M. (Author, http://id.loc.gov/vocabulary/relators/aut)
Institution som forfatter:	SpringerLink (Online service)
Format:	Electronisk eBog
Sprog:	English
Udgivet:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Udgivelse:	1st ed. 2012.
Fag:	Leadership. Marketing. Operations research. Decision making. Community psychology. Environmental psychology. Market research. Public relations. Business Strategy/Leadership. Operations Research/Decision Theory. Community and Environmental Psychology. Market Research/Competitive Intelligence. Corporate Communication/Public Relations.
Online adgang:	https://doi.org/10.1007/978-1-137-51200-0
Tags:	Tilføj Tag Ingen Tags, Vær først til at tagge denne postø!

Lignende værker

Organizations in the Face of Crisis Managing the Brand and Stakeholders /
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Marketing in Context Setting the Scene /
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Brandjack How your reputation is at risk from brand pirates and what to do about it /
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Tribal Marketing, Tribal Branding An expert guide to the brand co-creation process /
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Udgivet: (2013)

Staying the Consumption Course Exploring the Individual Lock-in Process in Service Relationships /
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Udgivet: (2015)

Managing Conflict in the Family Business Understanding Challenges at the Intersection of Family and Business /
af: Rhodes, K., et al.
Udgivet: (2013)

The Social Psychology of Communication
Udgivet: (2011)

Why Marketing to Women Doesn't Work Using Market Segmentation to Understand Consumer Needs /
af: Darroch, J., et al.
Udgivet: (2014)

Ecopsychology, Phenomenology, and the Environment The Experience of Nature /
Udgivet: (2014)

Confronting Mistakes Lessons from the Aviation Industry when Dealing with Error /
af: Hagen, J., et al.
Udgivet: (2013)

Applied Conjoint Analysis
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Udgivet: (2014)

Next Generation Leadership Insights from Emerging Leaders /
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Udgivet: (2010)

Risk-Based Performance Management Integrating Strategy and Risk Management /
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Udgivet: (2013)

Uncertainty in Entrepreneurial Decision Making The Competitive Advantages of Strategic Creativity /
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Udgivet: (2015)

Psychoanalytic Accounts of Consuming Desire Hearts of Darkness /
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Udgivet: (2013)

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /
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Udgivet: (2015)

Successful Decision-Making A Systematic Approach to Complex Problems /
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Udgivet: (2013)

Integrated Capacity and Price Control in Revenue Management A Fuzzy System Approach /
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Udgivet: (2008)

Mental Health Self-Help Consumer and Family Initiatives /
Udgivet: (2010)

Breakthrough Marketing Plans How to Stop Wasting Time and Start Driving Growth /
af: Calkins, Tim., et al.
Udgivet: (2012)

Success in Six Cups of Coffee How Smart Networking Conquers Hidden Obstacles /
af: Bethencourt, P., et al.
Udgivet: (2011)

Finding Meaning in Business Theology, Ethics, and Vocation /
Udgivet: (2012)

Operationalizing Dynamic Pricing Models Bayesian Demand Forecasting and Customer Choice Modeling for Low Cost Carriers /
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Udgivet: (2011)

Intuitionistic Fuzzy Aggregation and Clustering
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Udgivet: (2012)

Aesthetic Communication
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Udgivet: (2011)

The Outsourcing Enterprise From Cost Management to Collaborative Innovation /
af: Willcocks, L., et al.
Udgivet: (2011)

Management Control and Uncertainty
af: Association, M., et al.
Udgivet: (2014)

Modeling Markets Analyzing Marketing Phenomena and Improving Marketing Decision Making /
af: Leeflang, Peter S.H., et al.
Udgivet: (2015)

Global Operations Strategy Fundamentals and Practice /
af: Gong, Yeming., et al.
Udgivet: (2013)

Operations Research Proceedings 2004 Selected Papers of the Annual International Conference of the German Operations Research Society (GOR) - Jointly Organized with the Netherlands Society for Operations Research (NGB), Tilburg, September 1-3, 2004 /
Udgivet: (2005)

Negotiating Strategically One Versus All /
af: Nikolopoulos, A., et al.
Udgivet: (2011)

The End of the Performance Review A New Approach to Appraising Employee Performance /
af: Baker, T., et al.
Udgivet: (2013)

The Trust Factor Negotiating in SMARTnership /
af: Jensen, Keld., et al.
Udgivet: (2013)

Handbook of Community Psychiatry
Udgivet: (2012)

Defending Your Brand How Smart Companies use Defensive Strategy to Deal with Competitive Attacks /
af: Calkins, T., et al.
Udgivet: (2012)

Marketing Cases from Emerging Markets
Udgivet: (2014)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
af: Schaffmeister, Niklas., et al.
Udgivet: (2015)

Modelling Value Selected Papers of the 1st International Conference on Value Chain Management /
Udgivet: (2012)

Disaster Resilience from a Sociological Perspective Exploring Three Italian Earthquakes as Models for Disaster Resilience Planning /
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Udgivet: (2014)

Handbook of African American Health Social and Behavioral Interventions /
Udgivet: (2011)