Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /
With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then f...
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| Format: | Électronique eBook |
| Langue: | English |
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New York :
Palgrave Macmillan US : Imprint: Palgrave Macmillan,
2012.
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| Édition: | 1st ed. 2012. |
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| Accès en ligne: | https://doi.org/10.1007/978-1-137-51200-0 |
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