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Empathetic Marketing How to Satisfy the 6 Core Emotional Needs of Your Customers /

With a revised understanding of the science and philosophy behind human needs, businesses will be better equipped to provide long-term satisfaction for their customers. Mark uncovers a framework that will help businesses identify human needs and incorporate this perspective into strategy, and then f...

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Bibliografske podrobnosti
Glavni avtor:	Ingwer, M. (Author, http://id.loc.gov/vocabulary/relators/aut)
Korporativna značnica:	SpringerLink (Online service)
Format:	Elektronski eKnjiga
Jezik:	English
Izdano:	New York : Palgrave Macmillan US : Imprint: Palgrave Macmillan, 2012.
Izdaja:	1st ed. 2012.
Teme:	Leadership. Marketing. Operations research. Decision making. Community psychology. Environmental psychology. Market research. Public relations. Business Strategy/Leadership. Operations Research/Decision Theory. Community and Environmental Psychology. Market Research/Competitive Intelligence. Corporate Communication/Public Relations.
Online dostop:	https://doi.org/10.1007/978-1-137-51200-0
Oznake:	Označite Brez oznak, prvi označite!

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