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Proceedings of the 1983 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1983 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing history marketing management, m...

Disgrifiad llawn

Wedi'i Gadw mewn:

Manylion Llyfryddiaeth
Awdur Corfforaethol:	SpringerLink (Online service)
Awduron Eraill:	Rogers III, John C. (Golygydd, http://id.loc.gov/vocabulary/relators/edt), Lamb, Jr., Charles W. (Golygydd, http://id.loc.gov/vocabulary/relators/edt)
Fformat:	Electronig eLyfr
Iaith:	English
Cyhoeddwyd:	Cham : Springer International Publishing : Imprint: Springer, 2015.
Rhifyn:	1st ed. 2015.
Cyfres:	Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Pynciau:	Marketing. Leadership. Sales management. Business Strategy/Leadership. Sales/Distribution.
Mynediad Ar-lein:	https://doi.org/10.1007/978-3-319-16937-8
Tagiau:	Ychwanegu Tag Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!

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