Azala

Exhibit Marketing and Trade Show Intelligence Successful Boothmanship and Booth Design /

This book serves as a helpful resource for practitioners as well as students of event marketing. It focuses on successful boothmanship (software) and design (hardware) for trade shows. Companies are starting to realize the importance of trade shows not only as a place to convey or distribute, but a...

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Xehetasun bibliografikoak
Egile nagusia:	Solberg Söilen, Klaus. (Egilea, http://id.loc.gov/vocabulary/relators/aut)
Erakunde egilea:	SpringerLink (Online service)
Formatua:	Baliabide elektronikoa eBook
Hizkuntza:	English
Argitaratua:	Berlin, Heidelberg : Springer Berlin Heidelberg : Imprint: Springer, 2013.
Edizioa:	1st ed. 2013.
Saila:	Management for Professionals,
Gaiak:	Marketing. Industrial management. Market research. Media Management. Market Research/Competitive Intelligence.
Sarrera elektronikoa:	https://doi.org/10.1007/978-3-642-36793-9
Etiketak:	Etiketa erantsi Etiketarik gabe, Izan zaitez lehena erregistro honi etiketa jartzen!

Antzeko izenburuak

Brand Choice Revealing Customers' Unconscious-Automatic and Strategic Thinking Processes /
nork: Trappey, Randolph J., et al.
Argitaratua: (2005)

Quantitative Marketing and Marketing Management Marketing Models and Methods in Theory and Practice /
Argitaratua: (2012)

When Luxury Meets Art Forms of Collaboration between Luxury Brands and the Arts /
nork: Kastner, Olga Louisa., et al.
Argitaratua: (2014)

Growing Brands Through Sponsorship An Empirical Investigation of Brand Image Transfer in a Sponsorship Alliance /
nork: Gross, Philip., et al.
Argitaratua: (2015)

Advances in Advertising Research (Vol. V) Extending the Boundaries of Advertising /
Argitaratua: (2015)

Use of Market Data in the Recruitment of High Potentials Segmentation and Targeting in Human Resources in the Pharmaceutical Industry /
nork: Posthumus, Jan., et al.
Argitaratua: (2015)

Uniform Across-the-Board Promotions
nork: Jauch, Marc-Oliver., et al.
Argitaratua: (2014)

Does Multi-stage Marketing Pay? Creating Competitive Advantages Through Multi-stage Marketing /
nork: Schönhoff, Alejandro-Marcel., et al.
Argitaratua: (2014)

International Consumer Behavior in the 21st Century Impact on Marketing Strategy Development /
nork: Samli, A. Coskun., et al.
Argitaratua: (2013)

Why People (Don’t) Buy The Go and Stop Signals /
nork: Chakravarti, Amitav., et al.
Argitaratua: (2015)

Buyographics How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers /
nork: Carmichael, M., et al.
Argitaratua: (2013)

Big Social Mobile How Digital Initiatives Can Reshape the Enterprise and Drive Business Results /
nork: Giannetto, D., et al.
Argitaratua: (2014)

Digital Relevance Developing Marketing Content and Strategies that Drive Results /
nork: Albee, A., et al.
Argitaratua: (2015)

Determinants of Private Label Attitude Predicting Consumers’ Brand Preferences Using Psychographics /
nork: Weiß, Stefanie., et al.
Argitaratua: (2015)

Staying the Consumption Course Exploring the Individual Lock-in Process in Service Relationships /
nork: Schulte, Benjamin Krischan., et al.
Argitaratua: (2015)

Measuring Customer Experience How to Develop and Execute the Most Profitable Customer Experience Strategies /
nork: Klaus, Philipp., et al.
Argitaratua: (2015)

Brand Romance Using the Power of High Design to Build a Lifelong Relationship with Your Audience /
nork: Kusume, Y., et al.
Argitaratua: (2013)

Business Relationship Management and Marketing Mastering Business Markets /
Argitaratua: (2015)

Marketing Cases from Emerging Markets
Argitaratua: (2014)

Brand Building and Marketing in Key Emerging Markets A Practitioner’s Guide to Successful Brand Growth in China, India, Russia and Brazil /
nork: Schaffmeister, Niklas., et al.
Argitaratua: (2015)

Online Video Revolution How to Reinvent and Market Your Business Using Video /
nork: Cecil, J., et al.
Argitaratua: (2012)

Applied Conjoint Analysis
nork: Rao, Vithala R., et al.
Argitaratua: (2014)

Digital Wine How QR Codes Facilitate New Markets for Small Wine Industries /
nork: Brabazon, Tara., et al.
Argitaratua: (2014)

Engaging Customers Using Big Data How Marketing Analytics Are Transforming Business /
nork: Sathi, Arvind., et al.
Argitaratua: (2014)

Integrated Brand Marketing and Measuring Returns
Argitaratua: (2010)

How to Measure Digital Marketing Metrics for Assessing Impact and Designing Success /
nork: Flores, L., et al.
Argitaratua: (2014)

Storytelling Branding in Practice /
nork: Fog, Klaus., et al.
Argitaratua: (2010)

Taking Down Goliath Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power /
nork: Ryan, Kevin., et al.
Argitaratua: (2014)

Brand Growth Barriers Identify, Understand, and Overcome Them /
nork: Krüger, Ralph., et al.
Argitaratua: (2013)

Marketing to the 90s Generation Global Data on Society, Consumption, and Identity /
nork: Parment, A., et al.
Argitaratua: (2014)

Brandjack How your reputation is at risk from brand pirates and what to do about it /
nork: Langley, Q., et al.
Argitaratua: (2014)

Data Mining for Managers How to Use Data (Big and Small) to Solve Business Challenges /
nork: Boire, R., et al.
Argitaratua: (2014)

Darwinian Fitness in the Global Marketplace Analysing the Competition /
nork: Rajagopal, P., et al.
Argitaratua: (2012)

Managing Social Media and Consumerism The Grapevine Effect in Competitive Markets /
nork: Rajagopal, ., et al.
Argitaratua: (2013)

Hurdle Race Marketing The Enlightenment - The Disillusionment - The Breakthrough /
nork: Backhaus, Klaus., et al.
Argitaratua: (2013)

The Superpromoter The Power of Enthusiasm /
nork: Vogelaar, R., et al.
Argitaratua: (2011)

Customer Knowledge Management Leveraging Soft Skills to Improve Customer Focus /
nork: Sain, Soumit., et al.
Argitaratua: (2014)

Marketing to the Ageing Consumer The Secrets to Building an Age-Friendly Business /
nork: Stroud, D., et al.
Argitaratua: (2013)

Why Marketing to Women Doesn't Work Using Market Segmentation to Understand Consumer Needs /
nork: Darroch, J., et al.
Argitaratua: (2014)

Breakthrough Marketing Plans How to Stop Wasting Time and Start Driving Growth /
nork: Calkins, Tim., et al.
Argitaratua: (2012)