Estimation of Willingness-to-Pay Theory, Measurement, Application /
To determine the willingness-to-pay (WTP) for products and/or services from a customer perspective is crucial for modern approaches to pricing. With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate WTP. It works as an additional interview scene appended to...
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| Format: | Electronic eBook |
| Language: | English |
| Published: |
Wiesbaden :
Deutscher Universitätsverlag : Imprint: Deutscher Universitätsverlag,
2006.
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| Edition: | 1st ed. 2006. |
| Subjects: | |
| Online Access: | https://doi.org/10.1007/978-3-8350-9244-0 |
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