Acceptance of Malaysian cocoa among the U.S. chocolate manufacturers
Per capita consumption of confectionery chocolate in the United States was below that in Europe. Nevertheless, with over 40% of the western world's purchasing power, the United States was a huge and growing market. Chocolate confectionery is dominated by bar goods having chocolate coating a lar...
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| Format: | Proceedings Paper |
| Language: | English |
| Published: |
MIFT
2013
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| Subjects: | |
| Online Access: | http://agris.upm.edu.my:8080/dspace/handle/0/2615 |
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