Determining relationship marketing instruments
The focus of businesses has shifted from acquiring new customers to placing greater emphasis on retaining customers through relationship marketing. However, currently, there is limited knowledge on Relationship Marketing Instruments (RMIs) that are appropriate in managing customer relationships. Thi...
Gorde:
| Egile Nagusiak: | Che Wel, Che Aniza, Bojei, Jamil |
|---|---|
| Formatua: | Artikulua |
| Hizkuntza: | English |
| Argitaratua: |
IUP Publications
2009
|
| Sarrera elektronikoa: | http://psasir.upm.edu.my/id/eprint/13975/1/Determining%20relationship%20marketing%20instruments.pdf |
| Etiketak: |
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Antzeko izenburuak
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The empirical link between relationship marketing tools and consumer retention in retail marketing
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The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector
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The Impact of Personal, Sociological and Institutional Influences on Relationship Commitment in the Retail Banking Sector
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The impact of personal, sociological and institutional influences on relationship commitment in the retail banking sector /
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