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Determining relationship marketing instruments

The focus of businesses has shifted from acquiring new customers to placing greater emphasis on retaining customers through relationship marketing. However, currently, there is limited knowledge on Relationship Marketing Instruments (RMIs) that are appropriate in managing customer relationships. Thi...

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Bibliografische gegevens
Hoofdauteurs:	Che Wel, Che Aniza, Bojei, Jamil
Formaat:	Artikel
Taal:	English
Gepubliceerd in:	IUP Publications 2009
Online toegang:	http://psasir.upm.edu.my/id/eprint/13975/1/Determining%20relationship%20marketing%20instruments.pdf
Tags:	Voeg label toe Geen labels, Wees de eerste die dit record labelt!

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