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Determining relationship marketing instruments

The focus of businesses has shifted from acquiring new customers to placing greater emphasis on retaining customers through relationship marketing. However, currently, there is limited knowledge on Relationship Marketing Instruments (RMIs) that are appropriate in managing customer relationships. Thi...

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Opis bibliograficzny
Główni autorzy:	Che Wel, Che Aniza, Bojei, Jamil
Format:	Artykuł
Język:	English
Wydane:	IUP Publications 2009
Dostęp online:	http://psasir.upm.edu.my/id/eprint/13975/1/Determining%20relationship%20marketing%20instruments.pdf
Etykiety:	Dodaj etykietę Nie ma etykietki, Dołącz pierwszą etykiete!

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