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Determining relationship marketing instruments

The focus of businesses has shifted from acquiring new customers to placing greater emphasis on retaining customers through relationship marketing. However, currently, there is limited knowledge on Relationship Marketing Instruments (RMIs) that are appropriate in managing customer relationships. Thi...

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Detaylı Bibliyografya
Asıl Yazarlar:	Che Wel, Che Aniza, Bojei, Jamil
Materyal Türü:	Makale
Dil:	English
Baskı/Yayın Bilgisi:	IUP Publications 2009
Online Erişim:	http://psasir.upm.edu.my/id/eprint/13975/1/Determining%20relationship%20marketing%20instruments.pdf
Etiketler:	Etiketle Etiket eklenmemiş, İlk siz ekleyin!

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