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Customer knowledge management application in Malaysian mobile service providers

In this paper, the aim was to examine the essentially of Customer Knowledge Management (CKM) in Malaysia mobile service providers. In addition, how would customers accept CKM would be discussed. The survey respondents were limited to college students from three main university of Malaysia. It is fou...

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Main Authors: Sulaiman, Shamsuddin, Mohd Ariffin, Mohd Khairol Anuar, Esmaeilian, Gholamreza, Faghihi, K., Baharudin, B. T. Hang Tuah
Format: Article
Language:English
Published: Elsevier 2011
Online Access:http://psasir.upm.edu.my/id/eprint/23457/1/23457.pdf
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spelling oai:psasir.upm.edu.my:23457 http://psasir.upm.edu.my/id/eprint/23457/ Customer knowledge management application in Malaysian mobile service providers Sulaiman, Shamsuddin Mohd Ariffin, Mohd Khairol Anuar Esmaeilian, Gholamreza Faghihi, K. Baharudin, B. T. Hang Tuah In this paper, the aim was to examine the essentially of Customer Knowledge Management (CKM) in Malaysia mobile service providers. In addition, how would customers accept CKM would be discussed. The survey respondents were limited to college students from three main university of Malaysia. It is found in the survey that the current system would not fully satisfy clients, and they need a more enhanced knowledge sharing system. Furthermore, respondents showed their potential and ability to share knowledge through CKM desired channels with mobile service providers to get better and enlarged services. Elsevier 2011 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/23457/1/23457.pdf Sulaiman, Shamsuddin and Mohd Ariffin, Mohd Khairol Anuar and Esmaeilian, Gholamreza and Faghihi, K. and Baharudin, B. T. Hang Tuah (2011) Customer knowledge management application in Malaysian mobile service providers. Procedia Engineering, 15. pp. 3891-3895. ISSN 1877-7058 10.1016/j.proeng.2011.08.728
institution UPM IR
collection UPM IR
language English
description In this paper, the aim was to examine the essentially of Customer Knowledge Management (CKM) in Malaysia mobile service providers. In addition, how would customers accept CKM would be discussed. The survey respondents were limited to college students from three main university of Malaysia. It is found in the survey that the current system would not fully satisfy clients, and they need a more enhanced knowledge sharing system. Furthermore, respondents showed their potential and ability to share knowledge through CKM desired channels with mobile service providers to get better and enlarged services.
format Article
author Sulaiman, Shamsuddin
Mohd Ariffin, Mohd Khairol Anuar
Esmaeilian, Gholamreza
Faghihi, K.
Baharudin, B. T. Hang Tuah
spellingShingle Sulaiman, Shamsuddin
Mohd Ariffin, Mohd Khairol Anuar
Esmaeilian, Gholamreza
Faghihi, K.
Baharudin, B. T. Hang Tuah
Customer knowledge management application in Malaysian mobile service providers
author_facet Sulaiman, Shamsuddin
Mohd Ariffin, Mohd Khairol Anuar
Esmaeilian, Gholamreza
Faghihi, K.
Baharudin, B. T. Hang Tuah
author_sort Sulaiman, Shamsuddin
title Customer knowledge management application in Malaysian mobile service providers
title_short Customer knowledge management application in Malaysian mobile service providers
title_full Customer knowledge management application in Malaysian mobile service providers
title_fullStr Customer knowledge management application in Malaysian mobile service providers
title_full_unstemmed Customer knowledge management application in Malaysian mobile service providers
title_sort customer knowledge management application in malaysian mobile service providers
publisher Elsevier
publishDate 2011
url http://psasir.upm.edu.my/id/eprint/23457/1/23457.pdf
_version_ 1819294665286877184
score 13.4562235

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