Customer knowledge management application in Malaysian mobile service providers

In this paper, the aim was to examine the essentially of Customer Knowledge Management (CKM) in Malaysia mobile service providers. In addition, how would customers accept CKM would be discussed. The survey respondents were limited to college students from three main university of Malaysia. It is fou...

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Wedi'i Gadw mewn:
Manylion Llyfryddiaeth
Prif Awduron: Sulaiman, Shamsuddin, Mohd Ariffin, Mohd Khairol Anuar, Esmaeilian, Gholamreza, Faghihi, K., Baharudin, B. T. Hang Tuah
Fformat: Erthygl
Iaith:English
Cyhoeddwyd: Elsevier 2011
Mynediad Ar-lein:http://psasir.upm.edu.my/id/eprint/23457/1/23457.pdf
Tagiau: Ychwanegu Tag
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