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Customer knowledge management application in Malaysian mobile service providers

In this paper, the aim was to examine the essentially of Customer Knowledge Management (CKM) in Malaysia mobile service providers. In addition, how would customers accept CKM would be discussed. The survey respondents were limited to college students from three main university of Malaysia. It is fou...

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Autors principals:	Sulaiman, Shamsuddin, Mohd Ariffin, Mohd Khairol Anuar, Esmaeilian, Gholamreza, Faghihi, K., Baharudin, B. T. Hang Tuah
Format:	Article
Idioma:	English
Publicat:	Elsevier 2011
Accés en línia:	http://psasir.upm.edu.my/id/eprint/23457/1/23457.pdf
Etiquetes:	Afegir etiqueta Sense etiquetes, Sigues el primer a etiquetar aquest registre!

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