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Customer knowledge management application in Malaysian mobile service providers

In this paper, the aim was to examine the essentially of Customer Knowledge Management (CKM) in Malaysia mobile service providers. In addition, how would customers accept CKM would be discussed. The survey respondents were limited to college students from three main university of Malaysia. It is fou...

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Những tác giả chính:	Sulaiman, Shamsuddin, Mohd Ariffin, Mohd Khairol Anuar, Esmaeilian, Gholamreza, Faghihi, K., Baharudin, B. T. Hang Tuah
Định dạng:	Bài viết
Ngôn ngữ:	English
Được phát hành:	Elsevier 2011
Truy cập trực tuyến:	http://psasir.upm.edu.my/id/eprint/23457/1/23457.pdf
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