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A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia

Malaysia is currently enjoying an economic revival, resulting in a rising per capita income and an increasing urban population. There are consumers whose taste buds have become more accustomed to international cuisines, including meaty Western food, to satisfy their quest for diversity in their new...

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Main Authors: Mohamed, Zainal Abidin, Rezai, Golnaz, Sharifuddin, Juwaidah, Jamil, Siti Hawa
Format: Article
Language:English
Published: Routledge 2014
Online Access:http://psasir.upm.edu.my/id/eprint/36136/1/A%20comparative%20assessment%20of%20consumer%20and%20non.pdf
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spelling oai:psasir.upm.edu.my:36136 http://psasir.upm.edu.my/id/eprint/36136/ A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia Mohamed, Zainal Abidin Rezai, Golnaz Sharifuddin, Juwaidah Jamil, Siti Hawa Malaysia is currently enjoying an economic revival, resulting in a rising per capita income and an increasing urban population. There are consumers whose taste buds have become more accustomed to international cuisines, including meaty Western food, to satisfy their quest for diversity in their new lifestyles. This group of consumers in Malaysia plays an important role in shaping the rising trend in the consumption of meat products, and this changing attitude calls for empirical research to clarify factors shaping it. The results also indicate that there are three factors (attributes of beef cuts, quality and safety, and the variety of Malaysian dishes) that greatly influence the preference for beef consumers toward their consumption of beef cuts. It was also determined that four factors that influenced the preference for non-beef consumers are price of beef cuts, lifestyle, risk associated with beef cuts consumption, taste, and preferences influencing non-beef consumers. Routledge 2014 Article PeerReviewed application/pdf en http://psasir.upm.edu.my/id/eprint/36136/1/A%20comparative%20assessment%20of%20consumer%20and%20non.pdf Mohamed, Zainal Abidin and Rezai, Golnaz and Sharifuddin, Juwaidah and Jamil, Siti Hawa (2014) A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia. Journal of Food Products Marketing, 20 (suppl.1). pp. 49-62. ISSN 1045-4446; ESSN: 1540-4102 10.1080/10454446.2014.921875
institution UPM IR
collection UPM IR
language English
description Malaysia is currently enjoying an economic revival, resulting in a rising per capita income and an increasing urban population. There are consumers whose taste buds have become more accustomed to international cuisines, including meaty Western food, to satisfy their quest for diversity in their new lifestyles. This group of consumers in Malaysia plays an important role in shaping the rising trend in the consumption of meat products, and this changing attitude calls for empirical research to clarify factors shaping it. The results also indicate that there are three factors (attributes of beef cuts, quality and safety, and the variety of Malaysian dishes) that greatly influence the preference for beef consumers toward their consumption of beef cuts. It was also determined that four factors that influenced the preference for non-beef consumers are price of beef cuts, lifestyle, risk associated with beef cuts consumption, taste, and preferences influencing non-beef consumers.
format Article
author Mohamed, Zainal Abidin
Rezai, Golnaz
Sharifuddin, Juwaidah
Jamil, Siti Hawa
spellingShingle Mohamed, Zainal Abidin
Rezai, Golnaz
Sharifuddin, Juwaidah
Jamil, Siti Hawa
A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia
author_facet Mohamed, Zainal Abidin
Rezai, Golnaz
Sharifuddin, Juwaidah
Jamil, Siti Hawa
author_sort Mohamed, Zainal Abidin
title A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia
title_short A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia
title_full A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia
title_fullStr A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia
title_full_unstemmed A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia
title_sort comparative assessment of consumer and non-consumer preference for beef cuts consumption in malaysia
publisher Routledge
publishDate 2014
url http://psasir.upm.edu.my/id/eprint/36136/1/A%20comparative%20assessment%20of%20consumer%20and%20non.pdf
_version_ 1819295854907883520
score 13.4562235

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