A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia

Malaysia is currently enjoying an economic revival, resulting in a rising per capita income and an increasing urban population. There are consumers whose taste buds have become more accustomed to international cuisines, including meaty Western food, to satisfy their quest for diversity in their new...

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Main Authors: Mohamed, Zainal Abidin, Rezai, Golnaz, Sharifuddin, Juwaidah, Jamil, Siti Hawa
פורמט: Article
שפה:English
יצא לאור: Routledge 2014
גישה מקוונת:http://psasir.upm.edu.my/id/eprint/36136/1/A%20comparative%20assessment%20of%20consumer%20and%20non.pdf
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