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A comparative assessment of consumer and non-consumer preference for beef cuts consumption in Malaysia

Malaysia is currently enjoying an economic revival, resulting in a rising per capita income and an increasing urban population. There are consumers whose taste buds have become more accustomed to international cuisines, including meaty Western food, to satisfy their quest for diversity in their new...

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Autori principali:	Mohamed, Zainal Abidin, Rezai, Golnaz, Sharifuddin, Juwaidah, Jamil, Siti Hawa
Natura:	Articolo
Lingua:	English
Pubblicazione:	Routledge 2014
Accesso online:	http://psasir.upm.edu.my/id/eprint/36136/1/A%20comparative%20assessment%20of%20consumer%20and%20non.pdf
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