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Consumers' preferences toward attributes of manufactured halal food products

Consumers' buying decisions are invariably influenced by their religion and culture. In Islam, the foods they consume must be halal or permissible according to the Islamic principles. However, there are other food attributes such as brand, price, promotion, and safety assurance that may also in...

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Autori principali:	Mohayidin, Mohd Ghazali, Kamarulzaman, Nitty Hirawaty
Natura:	Articolo
Pubblicazione:	Routledge 2014
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