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Relationship Quality Between Customer and Provider in the Service Sector

The relationship quality can be used to assess the effectiveness of relationship marketing (Hennig-Thurau, et aI., 2002). By adopting Nordic approach, relationship quality in this study consists of two levels of interaction, i.e. interpersonal and organizational levels. In addition, since the re...

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Détails bibliographiques
Auteur principal:	Alwie, Aryaty
Format:	Thèse
Langue:	English English
Publié:	2008
Sujets:	Relationship quality. Relationship marketing.
Accès en ligne:	http://psasir.upm.edu.my/id/eprint/8188/1/GSM_2008_11_IR.pdf
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