Relationship Quality Between Customer and Provider in the Service Sector
The relationship quality can be used to assess the effectiveness of relationship marketing (Hennig-Thurau, et aI., 2002). By adopting Nordic approach, relationship quality in this study consists of two levels of interaction, i.e. interpersonal and organizational levels. In addition, since the re...
Gardado en:
| Autor Principal: | |
|---|---|
| Formato: | Thesis |
| Idioma: | English English |
| Publicado: |
2008
|
| Subjects: | |
| Acceso en liña: | http://psasir.upm.edu.my/id/eprint/8188/1/GSM_2008_11_IR.pdf |
| Tags: |
Engadir etiqueta
Sen Etiquetas, Sexa o primeiro en etiquetar este rexistro!
|