Consumer perceived value, satisfaction and loyalty on agriculture brand

by Rozhan Abu Dardak, Farzana Quoquab Habib
Published 2023

Branding as a strategy for marketing agriculture and agro-based industry products.

by Dwi Rizky, Tarmizi Haimid, Rozhan Abu Dardak
Published 2023

Understanding the mushroom industry and its marketing strategies for fresh produce in Malaysia

by Hairazi Rahim, Mohd Tarmizi Haimid, Rozhan Abu Dardak
Published 2023

Cabaran dan prospek industri manggis di Malaysia

by Rozhan Abu Dardak, Noorlidawati Ab. Halim, Jamaluddin Kasa, Zabedah Mahmood
Published 2023

Consumer acceptance and preference towards frozen smoked fish developed by MARDI

by Rashilah Mohamad, Nur Fazliana Md Noh, Rozhan Abu Dardak, Che Rohani Awang
Published 2023

Potensi pasaran kuih-muih tradisional sejuk beku di Selangor

by Sharina Shamsudin, Rozhan Abu Dardak, Mohd Nizam Mohd Nizat, Suwardi Afandi Ahmad
Published 2023

A study on the competition cost of selected fruits and vegetables in some asean countries

by Rozhan Abu Dardak, Mohd Hafizudin Zakaria, Engku Elini Engku Ariff, Abu Kasim Ali
Published 2022

Awareness and implementation of food quality standards under MARDI’s entrepreneurship programmes

by Rozhan Abu Dardak, Zaiha Zeeti Mohamad Yusob, Ghani Senik, Wan Rahimah Wan Ismail
Published 2023

Khidmat nasihat teknikal MARDI bantu pembangunan PKS

by Mohd Nizam Mohd Nizat, Zaiha Zeeti Mohamad Yusob, Rozhan Abu Dardak, Che Rohani Awang, Sharina Shamsudin
Published 2023

Consumer affinity for frozen traditional cakes in Selangor

by Hairazi Rahim, Mohd Amirul Mukmin Abdul Wahab, Sharina Shamsudin, Mohd Tarmizi Haimid, Rozhan Abu Dardak, Mohd Nizam Mohd Nizat
Published 2023