Consumer perceived value, satisfaction and loyalty on agriculture brand

Autor Rozhan Abu Dardak, Farzana Quoquab Habib
Vydáno 2023

Branding as a strategy for marketing agriculture and agro-based industry products.

Autor Dwi Rizky, Tarmizi Haimid, Rozhan Abu Dardak
Vydáno 2023

Understanding the mushroom industry and its marketing strategies for fresh produce in Malaysia

Autor Hairazi Rahim, Mohd Tarmizi Haimid, Rozhan Abu Dardak
Vydáno 2023

Cabaran dan prospek industri manggis di Malaysia

Autor Rozhan Abu Dardak, Noorlidawati Ab. Halim, Jamaluddin Kasa, Zabedah Mahmood
Vydáno 2023

Consumer acceptance and preference towards frozen smoked fish developed by MARDI

Autor Rashilah Mohamad, Nur Fazliana Md Noh, Rozhan Abu Dardak, Che Rohani Awang
Vydáno 2023

Potensi pasaran kuih-muih tradisional sejuk beku di Selangor

Autor Sharina Shamsudin, Rozhan Abu Dardak, Mohd Nizam Mohd Nizat, Suwardi Afandi Ahmad
Vydáno 2023

A study on the competition cost of selected fruits and vegetables in some asean countries

Autor Rozhan Abu Dardak, Mohd Hafizudin Zakaria, Engku Elini Engku Ariff, Abu Kasim Ali
Vydáno 2022

Awareness and implementation of food quality standards under MARDI’s entrepreneurship programmes

Autor Rozhan Abu Dardak, Zaiha Zeeti Mohamad Yusob, Ghani Senik, Wan Rahimah Wan Ismail
Vydáno 2023

Khidmat nasihat teknikal MARDI bantu pembangunan PKS

Autor Mohd Nizam Mohd Nizat, Zaiha Zeeti Mohamad Yusob, Rozhan Abu Dardak, Che Rohani Awang, Sharina Shamsudin
Vydáno 2023

Consumer affinity for frozen traditional cakes in Selangor

Autor Hairazi Rahim, Mohd Amirul Mukmin Abdul Wahab, Sharina Shamsudin, Mohd Tarmizi Haimid, Rozhan Abu Dardak, Mohd Nizam Mohd Nizat
Vydáno 2023