Consumer perceived value, satisfaction and loyalty on agriculture brand

Por Rozhan Abu Dardak, Farzana Quoquab Habib
Publicado em 2023

Branding as a strategy for marketing agriculture and agro-based industry products.

Por Dwi Rizky, Tarmizi Haimid, Rozhan Abu Dardak
Publicado em 2023

Understanding the mushroom industry and its marketing strategies for fresh produce in Malaysia

Por Hairazi Rahim, Mohd Tarmizi Haimid, Rozhan Abu Dardak
Publicado em 2023

Cabaran dan prospek industri manggis di Malaysia

Por Rozhan Abu Dardak, Noorlidawati Ab. Halim, Jamaluddin Kasa, Zabedah Mahmood
Publicado em 2023

Consumer acceptance and preference towards frozen smoked fish developed by MARDI

Por Rashilah Mohamad, Nur Fazliana Md Noh, Rozhan Abu Dardak, Che Rohani Awang
Publicado em 2023

Potensi pasaran kuih-muih tradisional sejuk beku di Selangor

Por Sharina Shamsudin, Rozhan Abu Dardak, Mohd Nizam Mohd Nizat, Suwardi Afandi Ahmad
Publicado em 2023

A study on the competition cost of selected fruits and vegetables in some asean countries

Por Rozhan Abu Dardak, Mohd Hafizudin Zakaria, Engku Elini Engku Ariff, Abu Kasim Ali
Publicado em 2022

Awareness and implementation of food quality standards under MARDI’s entrepreneurship programmes

Por Rozhan Abu Dardak, Zaiha Zeeti Mohamad Yusob, Ghani Senik, Wan Rahimah Wan Ismail
Publicado em 2023

Khidmat nasihat teknikal MARDI bantu pembangunan PKS

Por Mohd Nizam Mohd Nizat, Zaiha Zeeti Mohamad Yusob, Rozhan Abu Dardak, Che Rohani Awang, Sharina Shamsudin
Publicado em 2023

Consumer affinity for frozen traditional cakes in Selangor

Por Hairazi Rahim, Mohd Amirul Mukmin Abdul Wahab, Sharina Shamsudin, Mohd Tarmizi Haimid, Rozhan Abu Dardak, Mohd Nizam Mohd Nizat
Publicado em 2023