Consumer perceived value, satisfaction and loyalty on agriculture brand

od Rozhan Abu Dardak, Farzana Quoquab Habib
Izdano 2023

Branding as a strategy for marketing agriculture and agro-based industry products.

od Dwi Rizky, Tarmizi Haimid, Rozhan Abu Dardak
Izdano 2023

Understanding the mushroom industry and its marketing strategies for fresh produce in Malaysia

od Hairazi Rahim, Mohd Tarmizi Haimid, Rozhan Abu Dardak
Izdano 2023

Cabaran dan prospek industri manggis di Malaysia

od Rozhan Abu Dardak, Noorlidawati Ab. Halim, Jamaluddin Kasa, Zabedah Mahmood
Izdano 2023

Consumer acceptance and preference towards frozen smoked fish developed by MARDI

od Rashilah Mohamad, Nur Fazliana Md Noh, Rozhan Abu Dardak, Che Rohani Awang
Izdano 2023

Potensi pasaran kuih-muih tradisional sejuk beku di Selangor

od Sharina Shamsudin, Rozhan Abu Dardak, Mohd Nizam Mohd Nizat, Suwardi Afandi Ahmad
Izdano 2023

A study on the competition cost of selected fruits and vegetables in some asean countries

od Rozhan Abu Dardak, Mohd Hafizudin Zakaria, Engku Elini Engku Ariff, Abu Kasim Ali
Izdano 2022

Awareness and implementation of food quality standards under MARDI’s entrepreneurship programmes

od Rozhan Abu Dardak, Zaiha Zeeti Mohamad Yusob, Ghani Senik, Wan Rahimah Wan Ismail
Izdano 2023

Khidmat nasihat teknikal MARDI bantu pembangunan PKS

od Mohd Nizam Mohd Nizat, Zaiha Zeeti Mohamad Yusob, Rozhan Abu Dardak, Che Rohani Awang, Sharina Shamsudin
Izdano 2023

Consumer affinity for frozen traditional cakes in Selangor

od Hairazi Rahim, Mohd Amirul Mukmin Abdul Wahab, Sharina Shamsudin, Mohd Tarmizi Haimid, Rozhan Abu Dardak, Mohd Nizam Mohd Nizat
Izdano 2023