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The Social Media Manifesto

The Social Media Manifesto is a handbook to enable leaders across the business to understand how social technology can be incorporated into their company. Including case studies from Google, IBM, Spotify, Unilever, and Coca-Cola, it provides insight and practical advice for managers to implement the...

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Hlavní autor: Hallam, Jed. (Autor, http://id.loc.gov/vocabulary/relators/aut)
Korporativní autor: SpringerLink (Online service)
Médium: Elektronický zdroj E-kniha
Jazyk:English
Vydáno: London : Palgrave Macmillan UK : Imprint: Palgrave Macmillan, 2013.
Vydání:1st ed. 2013.
Témata:
Marketing.
Leadership.
International business enterprises.
Management.
Industrial management.
Public relations.
E-business.
Electronic commerce.
E-commerce.
Business Strategy/Leadership.
International Business.
Innovation/Technology Management.
Corporate Communication/Public Relations.
e-Business/e-Commerce.
On-line přístup:https://doi.org/10.1057/9781137271426
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https://doi.org/10.1057/9781137271426

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