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Proceedings of the 1996 Academy of Marketing Science (AMS) Annual Conference

This volume includes the full proceedings from the 1996 Academy of Marketing Science (AMS) Annual Conference held in Phoenix, Arizona. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, marketing management,...

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Bibliographic Details
Corporate Author: SpringerLink (Online service)
Other Authors: Wilson, Elizabeth J. (Editor, http://id.loc.gov/vocabulary/relators/edt), Hair, Jr., Joseph F. (Editor, http://id.loc.gov/vocabulary/relators/edt)
Format: Electronic eBook
Language:English
Published: Cham : Springer International Publishing : Imprint: Springer, 2015.
Edition:1st ed. 2015.
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Subjects:
Marketing.
Leadership.
Sales management.
Business Strategy/Leadership.
Sales/Distribution.
Online Access:https://doi.org/10.1007/978-3-319-13144-3
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